7th Heaven Films

bridging cultures creatively

This spot is an example of lateral thinking; without the budget to film aeroplanes - of any kind - for a season of programmes about the history of aviation on BBC World, we decided to focus on man instead, and his desire to fly. The sheer effort involved for an athlete to launch himself a few feet off the ground says a great deal about the achievement of the early pioneers of aviation. – pitched at an international audience, the pictures in this promo had to convey the message as clearly as the script.
Writer | Producer | Clare Charlton | Directed by Sean DeSparengo | Red Bee Media | BBC World